Dubai Holding

Visual Identity

Illustration



Dubai Holding asked us to develop a style of illustration for use across their communications. Varying in content, the style needed to be flexible enough to hit the right tone - serious when required but playful when the occasion allowed.

In addition to delivering over 100 illustrations across 11 themes, we consolidated this work into a guideline document which outlined the design principles behind the illustrative style and gave clear, practical guidance for the creation of new illustrations on an ongoing basis.